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Monetization Tips
Maximize your earnings through mobile-only video campaigns of Plavid

Monetization Tips Plavid News - 1 April 2016
Maximize your earnings through mobile-only video campaigns of Plavid
The exponential growth of the Internet audience coming from the mobile devices is clearly seen. As demonstrated in the image below (source Mashable), it is estimated that by 2017 the number of mobile phone users worldwide will be [...]
Facebook Instant Articles and Native Advertising: what are the consequences for publishers? 

Monetization Tips - 28 May 2015
Facebook Instant Articles and Native Advertising: what are the consequences for publishers? 
On May 12th Facebook introduced Instant Articles, a new tool that could revolutionize the use of content on the web. Through this new Facebook option, users will be able to read content directly on the social network, without needing [...]
Want to increase your traffic audience? Yes you can!

Monetization Tips - 4 June 2014
Want to increase your traffic audience? Yes you can!
 Which publisher doesn’t have the goal to increase their website’s traffic on their wish list?   An interesting audience in terms of unique users and page views is a strategic way to be appealing to all online advertisers. If you have [...]
Paywall vs more creative solution: Outstream video advertising

Monetization Tips - 26 May 2014
Paywall vs more creative solution: Outstream video advertising
About 450 out of 1380 daily magazines in USA (New York Times and Wall Street Journal included) have decided to adopt paid contents.  In Italy, the most recent publisher to choose this solution to monetize their websites is l’Espresso, [...]
Why Facebook’s algorithm has changed again (and what to do about it)

Monetization Tips - 27 January 2014
Why Facebook’s algorithm has changed again (and what to do about it)
Facebook just announced another slight change in its news algorithm, which will now start showing fewer text-only updates from Pages, and more from friends. According to a recent post in Facebook’s newsroom, the reason behind this [...]
Native Advertising and Social Media: +Post Ads on Google+

Monetization Tips - 9 January 2014
Native Advertising and Social Media: +Post Ads on Google+
Recently, a new form of promotion – not intrusive and perfectly integrated into the context in which it is shared – is getting more and more popular: Native Advertising. To contrast the banner blindness, for which the [...]
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