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The state of Content Marketing and Native Advertising in 2015

Research & Trends - 25 June 2015
The state of Content Marketing and Native Advertising in 2015
In April 2015 Digiday and PulsePoint asked publishers and advertisers what they think about the growth of Content Marketing and Native Advertising, in a study called “State of Industry”, available here. The main goal of the study was [...]
What are the benefits of the Programmatic Advertising for publishers?

Research & Trends - 23 June 2015
What are the benefits of the Programmatic Advertising for publishers?
Publishers use of Programmatic Advertising is rapidly increasing and, as an effect, the digital advertising scenario is changing.  According to eMarketer:  US programmatic digital video ad spending will soar 212.2% to $ 2.18 billion, [...]
Native Advertising: new metrics to go beyond CPC and CTR [part 2]

Research & Trends - 20 May 2015
Native Advertising: new metrics to go beyond CPC and CTR [part 2]
Traditional metrics of Native Advertising – CPC, CTR, PPC and CPM – are important for publishers to measure the value and the efficiency of native ads on their sites. But the value of native ads also can be measured with [...]
The State of Video Ads Viewability according to Google

Research & Trends - 14 May 2015
The State of Video Ads Viewability according to Google
In these days Google released another study that analyses the State of Video Ads Viewability on the web. We’ve already talked about viewability in a previous post, in which we reported a Google infographic about 5 major factors that [...]
Native Advertising: new metrics to go beyond CPC and CTR

Research & Trends - 22 April 2015
Native Advertising: new metrics to go beyond CPC and CTR
What are the most used metrics of Native Advertising with whom publishers measure the efficiency of their native ads?  In one of our previous posts we talked about the principale metrics of online advertising, also used for Native [...]
3 Video Advertising Trends for 2015

Research & Trends - 14 April 2015
3 Video Advertising Trends for 2015
The Video Advertising market is moving faster and faster. For publishers and advertisers 2015 represents an opportunity to innovate their business and to take it to a higher level.  Last year, in one of our posts , we predicted a [...]
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