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What is a Long-Tail Keyword and how to use it to increase your blog traffic

Seo & Content Marketing - 21 May 2015

In recent years SEO techniques used for staying on top of the SERPs in order to increase blog traffic have changed a lot.

Instead, what hasn’t changed is the value of Keywords in a seo strategy. Keywords search and positioning are still important for the search engine optimization of a website or a blog. In this post we want to explain what a Long-Tail Keyword is and how to use it to increase your blog traffic

What is a Long-Tail Keyword

Two types of Keywords actually exist: Head Keywords and Long-Tail Keywords

Head Keywords are made by one or two generic words that reach a high search volume per month. These types of keywords are more competitive and more difficult to rank on top of search engine results.

Long-tail keywords are instead made by 3 or more words that include the head keyword plus other specific additional words. Long-tail keywords, compared to head-keywords, have less search volume and therefore are less competitive to rank on search engine first results.

Let’s make an example. If you have a blog where you write about the best hotels in London, your keywords could be: 

  • - Head keywords: hotel London
  • - Long-tail Keywords: best hotel in London with pool or cheapest central hotel London

Users who are looking for a low cost hotel wouldn’t necessarily search on Google only the keywords “Hotel London”. To increase your blog traffic you need to focus your seo strategy on specific keywords instead on generic ones. 

long-tail-keyword

How to use Long-Tail Keywords in your blog

Now that you know which keywords you need to use to increase blog traffic, let’s see how you can implement them on your website. 

There are specific areas of your blog where you have to put these long-tail keywords to make Google see you. The most important are: Page titles, urls, blog posts content and meta descriptions, even if the latter one is not a ranking factor anymore, but it’s still good to insert keywords into them because it highlights your keywords in the search engine results.

You can also use Long-tail keywords on your blog images by inserting them on the tag title of each image. This will make your blog rank on Google image search, increasing your blog traffic through your visual content. You can check how to optimize your website or blog images here.


As we stated in our previous post, a
Seo strategy is obviously a very important factor to consider. However to increase blog traffic, it is necessary that your readers really understand your blog content, so don’t abuse long-tail keywords in your text and write “human” content, keeping this in mind. Write for your readers first and then for Google! 

Do you have any other suggestions for SEO strategies?

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