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Plavid increases the RPM of video ad format thanks to the new “Watch-to-Play”

Plavid News - 8 September 2015

Are you looking for new solutions to boost your website revenues while respecting your users? 

Starting today you can monetize your ad spaces with Plavid in an easier way thanks to the new video ad formats "Watch to Play": the technology that starts videos in autoplay when at least 50% of the video is visible on the user’s screen.

What are the advantages for you?

It’s simple! Your users won’t need to click on the video to start it and you will earn every time they watch the video for at least 3 consecutive seconds. According to our technical tests the revenue for a thousand impressions can increase up to 9 times

Furthermore you don’t need video inventory to monetize: thanks to our out-stream ad formats, you can generate additional revenue.

plavid-new-ad-format-watch-to-play

What are the advantages for your users?

The new “Watch To Play” Plavid format won’t disturb your users. The audio of watch to play ad formats is user initiated (the sound turns on when the mouse is on the ad) and users can skip the video in the first few seconds.

The new “Watch To Play” ad format will be available on your publisher panel in the next week. For further details, have a look at our FAQ or write us at support@plavid.com

Are you ready to to boost your website revenue?

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