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How to use the new Facebook Videos Insights to boost user engagement

Seo & Content Marketing - 30 June 2015

Facebook released a new update on the News Feed Algorithm that concerns Facebook videos. In order to give more importance to videos, Facebook is going to measure user engagement with new metrics, such as the time spend viewing a video, or if the video is watched on full screen and in HD quality.

These new metrics by Facebook will let users see more interesting videos on their news feed according to their interests. In the meantime this update will let Facebook page admins collect more interesting data to measure user engagement and adjust they social media content strategy.

In 2015 Facebook already gave more importance to videos in users news feed. As we stated in our previous post, the presence of videos in the Facebook users’ news feed has increased by 3.6 times year after year.

What they now realized is that users often watch a video and like it, but not necessarily comment on it. The time spent on a video or the way the video is watched on Facebook are now the metrics useful to understand which videos users want or don’t want to watch on their newsfeed. 

As Facebook Engineering Manager and Software Engineer stated: 

We are now taking into account more interactions with videos that we have learned indicate whether someone found that video interesting, such as choosing to turn on sound, making the video full screen, and enabling high definition. So if you turn the volume up or make the video full screen, we have updated News Feed to infer you liked the video and will show you similar videos higher up in your News Feed. We have found that this helps us show people more videos that they are interested in.

This will radically change users newsfeed. Who is used to watch videos on Facebook, will see every day more and more videos on his newsfeed, while who is used to scroll over Facebook videos on his newsfeed, by the time will see less videos. 

Update your social media content strategy with Facebook Videos

Facebook understands the importance for pages admins to measure users engagement on videos. This is why you need to leverage the new insight tab for videos to update your content marketing strategy and boost the user engagement on your Facebook page. 

We already wrote about the importance of using videos to increase the user engagement of your page. As Tech Crunch now reports, with this new Facebook videos insights, pages owners will actually be able to measure videos engagement in a certain period range (days or weeks). They will also be able to choose between Paid or Organic Views and between Autoplay or Clicked-to-Play views. 

Facebook-videos-insights

This data will let Facebook pages admins understand if their video content strategy is working and which videos are liked most by their fans. A good chance to update you content marketing strategy. After years of superficial data about videos, Facebook is now giving to pages owner new meaningful data.

What about you? Did Facebook already release the Video Tab on you Page?

Image Source: Tech Crunch

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