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What is Frequency Capping and which is the Plavid one?

The Frequency Capping is the limit of the number of clicks that can be counted as valid made by the same user.

Plavid’s Frequency Capping is 1IP/6hours: this means if one user clicks on the video multiple times within 6 hours, only the first click will be counted as valid.

 All Plavid’s formats respect this Frequency Capping except for the EVU Overlay: this format appears only 1 time per day so the capping of EVU Overlay is 1IP/24 hours.