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What are the benefits of the Programmatic Advertising for publishers?

Research & Trends - 23 June 2015
What are the benefits of the Programmatic Advertising for publishers?
Publishers use of Programmatic Advertising is rapidly increasing and, as an effect, the digital advertising scenario is changing.  According to eMarketer:  US programmatic digital video ad spending will soar 212.2% to $ 2.18 billion, [...]
How to find great long tail keywords to optimize your blog

Seo & Content Marketing - 29 May 2015
How to find great long tail keywords to optimize your blog
Keywords are an important ranking factor in a seo strategy. As we stated in our previous post, there are two types of Keywords: Head Keywords and Long-Tail Keywords. In order to optimize your blog and rank it among the top of users’ [...]
Facebook Instant Articles and Native Advertising: what are the consequences for publishers? 

Monetization Tips - 28 May 2015
Facebook Instant Articles and Native Advertising: what are the consequences for publishers? 
On May 12th Facebook introduced Instant Articles, a new tool that could revolutionize the use of content on the web. Through this new Facebook option, users will be able to read content directly on the social network, without needing [...]
What is a Long-Tail Keyword and how to use it to increase your blog traffic

Seo & Content Marketing - 21 May 2015
What is a Long-Tail Keyword and how to use it to increase your blog traffic
In recent years SEO techniques used for staying on top of the SERPs in order to increase blog traffic have changed a lot. Instead, what hasn’t changed is the value of Keywords in a seo strategy. Keywords search and positioning are [...]
Native Advertising: new metrics to go beyond CPC and CTR [part 2]

Research & Trends - 20 May 2015
Native Advertising: new metrics to go beyond CPC and CTR [part 2]
Traditional metrics of Native Advertising – CPC, CTR, PPC and CPM – are important for publishers to measure the value and the efficiency of native ads on their sites. But the value of native ads also can be measured with [...]
The State of Video Ads Viewability according to Google

Research & Trends - 14 May 2015
The State of Video Ads Viewability according to Google
In these days Google released another study that analyses the State of Video Ads Viewability on the web. We’ve already talked about viewability in a previous post, in which we reported a Google infographic about 5 major factors that [...]
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