The act of publishing a video has come a long way since the days of VHS tapes and Betamaxes. In the modern age, anyone with a camera and an internet connection can be a publisher. While this has led to an explosion of content, it has also made it more difficult for videos to stand out from the crowd. To be successful, publishers need to have a clear understanding of their audience and what type of content they are looking for. They also need to be able to promote their videos effectively and ensure that they are easy to find. With so much competition, simply producing quality content is no longer enough. Publishers need to be proactive in order to ensure that their videos are seen by the people who matter most.